Dietary Supplements Market to Cross USD 187 Bn by 2031 as Gummies, Liquids, and Functional Formats Gain Traction, 2026 Mordor Intelligence Report
Global dietary supplements market is shifting toward convenient formats like gummies, liquids, and functional beverages, driven by preventive healthcare, healthy aging, and lifestyle adoption. Growth is supported by clean-label demand and advanced delivery systems, with Asia-Pacific leading global market share.
Hyderabad, Jan. 23, 2026 (GLOBE NEWSWIRE) — According to the latest report by Mordor Intelligence, the dietary supplements market size is valued at USD 151.82 billion in 2026 and is projected to reach USD 187.22 billion by 2031, growing at a CAGR of 4.28% during the forecast period. The market is being driven by the rising adoption of preventive healthcare, an aging global population, and increasing disposable incomes in emerging economies. Consumer demand is shifting toward immunity-boosting supplements, digestive health products, and nutritional gap solutions, while the industry is also moving beyond traditional tablets and capsules toward gummies, liquid shots, and functional beverages that offer greater convenience, improved taste, and better bioavailability.
Dietary Supplements Market Trends and Drivers
Preventive, women-focused, and clean-label supplementation drives demand
Preventive healthcare has become a core purchse driver, with consumers adopting daily supplements for long-term health optimization. Growth is reinforced by telemedicine integration, supportive regulatory frameworks, and rising demand for women-centric formulations targeting hormonal health, stress, and life-stage nutrition. At the same time, clean-label and plant-based supplements are gaining momentum as consumers prioritize transparency, sustainability, and ethical sourcing.
Healthy aging and advanced formulations reshape the market
Aging populations are accelerating demand for supplements supporting cognitive, joint, cardiovascular, and cellular health, pushing the market toward condition-specific and clinically validated products. Innovation in advanced delivery systems, such as liposomal and sustained-release formats, is shifting dietary supplements from generalized wellness to evidence-backed, personalized nutrition solutions.
Dietary Supplements Market Segmentation Highlights
By Product Type
- Vitamins
- Minerals
- Enzymes
- Others
By Form
- Tablets
- Powder
- Others
By Source
- Plant-Based
- Animal-Based
- Others
By Consumer Group
- Men
- Women
- Others
By Health Application
- General Health and Wellness
- Eye Health
- Others
By Distribution Channel
- Supermarkets/Hypermarkets
- Others
For a full breakdown of market size, segmentation data, and competitive intelligence on the dietary supplements market, read details of the Mordor Intelligence report at https://www.mordorintelligence.com/industry-reports/dietary-supplement-market?utm_source=globenewswire
Regional Dietary Supplements Market Dynamics
Asia-Pacific dominated the Dietary Supplements Market share in 2025, driven by rising incomes, urbanization, and preventive healthcare initiatives in China and India. Regulatory tightening, such as India’s mandatory third-party testing, has improved product quality and consumer trust.
The Middle East and Africa are the fastest-growing regions, expanding, supported by wellness tourism, nutraceutical manufacturing investments, and free-zone incentives in the Gulf region. North America and Europe remain mature markets, with growth concentrated in condition-specific formulations and advanced delivery systems.
Competitive Outlook and Strategic Direction
The Dietary Supplements Market remains highly fragmented, with competition spanning multinational corporations, regional specialists, and digital-first brands. Established players leverage clinical validation and regulatory expertise to defend premium positioning, while emerging brands disrupt through transparency, personalization, and direct-to-consumer engagement.
Dietary Supplements Industry Leaders
- Amway Corporation
- Herbalife Ltd.
- Nestlé S.A.
- Bayer AG
- Haleon plc
Other Reports by Mordor Intelligence
Nutraceuticals Market – The global market is projected to expand from USD 513.20 billion in 2025 to USD 537.74 billion in 2026, reaching USD 679.05 billion by 2031, registering a CAGR of 4.78% over 2026–2031. It is categorized by product type (functional foods, functional beverages, dietary supplements), function (general health, weight management, and others), end user (adults and children), distribution channel (supermarkets/hypermarkets, convenience stores, and others), and geography (North America, Europe, and additional regions).
Gummy Supplements Market – The gummy supplements market is segmented by product type (single-vitamin, multivitamin, and others), source (animal-based, plant-based), packaging (bottles and jars, among others), end user (children and adults), distribution channel (supermarkets/hypermarkets, and others), and geography (North America, Europe, Asia-Pacific, and more). Market size is expected to increase from USD 25.74 billion in 2025 to USD 27.71 billion in 2026, and further to USD 40.06 billion by 2031, reflecting a CAGR of 7.65% during 2026–2031.
Gummy Vitamin Market – The gummy vitamins market is organized by type (single vitamins and multivitamins), source (conventional and organic), category (kids, adults, seniors), function (immunity, bone & joint health, and others), packaging (bottles, stand-up pouches, and others), distribution channel (supermarkets/hypermarkets, and others), and geography (North America, Europe, and more). Valued at USD 9.41 billion in 2025, the market is estimated to grow from USD 10.32 billion in 2026 to USD 16.39 billion by 2031, posting a CAGR of 9.68% over the forecast period (2026–2031).
About Mordor Intelligence
Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals. With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, and logistics.
For any inquiries, please contact:
[email protected]
https://www.mordorintelligence.com/contact-us
Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. NewIndiaObserver.com takes no editorial responsibility for the same.