Karl Lagerfeld receives German PETA Fashion Awards

Karl Lagerfeld, the luxury fashion house, has been awarded the German People for the Ethical Treatment of Animals (PETA) fashion prize.

The special edition K/Kushion Bag, created from cactus leather, won the Best Designer Piece award. The line, which debuted as part of the Karl Lagerfeld x Amber Valletta capsule, was designed to be environmentally friendly.

Valletta, with whom the collection was created in partnership, is the brand’s ambassador for sustainability.

He said,“This award is an honour and proves that environmentally conscious styles can be just as chic and fashion-forward,”. Valletta further added “I am sure we can continue to make significant progress in this respect through originality, cutting-edge design, and true innovation.”

The bag is composed of recyclable materials and is coloured with natural dyes. The cactus leather was gathered without the use of herbicides, pesticides, or even irrigation from a natural cactus in a manner that did not harm the ecosystem.

Pier Paolo Righi, the CEO of Karl Lagerfeld said, “This award underscores the incredible achievement that Amber and our team were able to attain with this collection,”. “The overarching success of the collection, including this award, means a lot to the brand as we continue to excite our customers with responsibly made fashion and accessories.”

As part of its commitment to sustainability, the company signed the G7 Fashion Pact in 2019, to achieve major environmental goals. In 2022, a second sustainable collection of ready-to-wear garments and accessories will be published.