Bollywood stars Varun Dhawan and Kriti Sanon are rekindling their on-screen magic, not in a cinematic release, but as the dazzling faces of Fossil’s Diwali 2026 campaign. Their chemistry, finely honed over multiple film projects, is now set to charm audiences in a festive celebration of color and joy.
The campaign unfolds amidst the golden glow of Diwali festivities, showcasing Varun and Kriti as they relish heartwarming moments with friends and family. Eschewing the need for any elaborate advertising gimmicks, this campaign embraces a straightforward, feel-good approach that beautifully resonates with the essence of Diwali. It’s a strategy that’s as reliably successful as Diwali sweets, especially when two beloved actors with such palpable rapport are involved.
For both Dhawan and Sanon, this campaign is another feather in their cap, reaffirming their status as dependable faces in both the film and advertising worlds. While the campaign is a delightful addition to their respective brand portfolios, the real litmus test will be whether it captures consumer attention amidst the festive season’s advertising clamor, ultimately driving success for Fossil.